Matahara - ETHIOPIA
€10.00
ETHIOPIA
Matahara
score: 89.25

 

      • Process: Natural
      • 2016
      • 0m

 

TASTE: 

LEMON - ROSE HIPS - FLORAL - BERRY - BERGAMOTE - CARAMEL - NUT

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Origin: Heleanna Georgalis

Yanni Georgalis established Moplaco in 1972 and was a third generation coffee exporter. Yanni was highly respected not only within Ethiopia but was well known and beloved by buyers of Ethiopian coffee around the world. He rightfully maintained a reputation for not only selling the highest quality coffee, but also for his integrity in all aspects of the business. Heleanna, Yanni’s daughter, then comes from a long and established lineage of highly respected Ethiopian coffee exporters.

Heleanna is a courageous woman and has done an admirable job of continuing the legacy of her father’s at Moplaco while also carving out her own version of it in the years since her father’s passing. Under her leadership, Moplaco is constantly evolving to produce ever-increasing quality coffee in spite of the complexity and challenges continually present within Ethiopia’s coffee production and auction systems. Born in East Harar Heleanna, as a young girl, was forced to flea her home in the face of civil war and so grew up and was educated in and around Europe, where she eventually established a successful career in finance. She neither imagined nor planned to find herself back in Ethiopia and working in the footsteps of her father within the world of specialty coffee.

After the sudden passing of her father in 2008, Heleanna was faced with a difficult crossroads: continue the legacy her father had meticulously built with almost no knowledge about the coffee business, or continue on the path she had created for herself within the world of finance. We are very glad and lucky she chose coffee. True to her personality and way of approaching new challenges, Heleanna completely immersed herself in learning about roasting, cupping, agronomy (including the latest research and practices in natural processing) and the niche markets of specialty coffee all around the world. Though she admits that these challenges were extremely daunting at times—and sometimes continues to be—Heleanna continues to trailblaze her way through specialty coffee and is consistently updating herself on the latest trends and experiments in agricultural and processing techniques, travelling around the world to meet with and discuss these developments with the best and brightest producers and coffee researchers.